Evan Vitale Consulting: Lia Agarbathies rated most promising Indian brand by World Consulting and …

Monday, August 11, 2014

Lia Agarbathies rated most promising Indian brand by World Consulting and … – Times of India

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BANGALORE: Lia brand of agarbathies( incense sticks) from N R Group (manufacturers of Cycle Pure Agarbathies) has been ranked as the Most Promising Brand 2014 in the customer product category from India by World Consulting and Research Corporation (WCRC). The recognition was an outcome of detailed research conducted among brands that have shown tremendous growth and made a significant impact on consumer’s mind. The research was audited by Ernst & Young, evaluated and analyzed by iBrands 360 team while the jury panel chose brands on the basis of recall, image, penetration, consumer connect and visibility.

Commenting on the occasion, Mr Arjun M Ranga, Managing Partner, NR Group said , “Lia is a youthful and vibrant brand positioned on the platform of transformation through fragrance. This award has proved that we have been able to successfully connect with our target audience. I would like to thank all our consumers for their continued support.”

Lia brand of agarbathies are created with unique fragrances inspired by nature. It has always been a brand that believed in innovation and changed the way agarbathies are used in Indian households. Keeping customers happy and employees satisfied were some other important parameters on which Lia scored over competition enroute to the recognition. Lia is the only agarbathi brand that has successfully managed to make an impact in the air care category like room fresheners and car fresheners.

The research was conducted in two phases. The first phase was initiated by generating a list of brands across various industries and judged under the parameters of brand promise, perception, network acceptance and network of operations. In the second phase, an internal survey was conducted at companies that qualified in phase one to have a better understanding of the organisation.

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