Evan Vitale Consulting: Scot Ferrell: The New Executive Code To Business Behavior

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He’s “Dr. Phil Meets Pearl Jam”–best-selling author, radio host, family and business strategist, and yes, a rock aficionado who’s releasing the new book Your Rulz, Your Resultz: The Executive Code For Business And Behavior, as a guide for successful business in 2015.

In December I had the chance to visit with Ferrell and his wife, Patricia (she’s an entrepreneur, too) about his observations on company culture and what it will take for companies to be successful in 2015. As he prepares for launch, Scot notes a few of his top observations about the state of companies and culture today:

Leaders Should Fix Themselves First

In a nutshell, Ferrell says, the majority of business owners are disconnected from reality today. For companies to become stronger, owners and leaders should fix themselves first. Every person in a business will mirror the values, the integrity and the strengths (or lack of strengths) the company’s leaders display.

“Leaders should fix themselves first,” says Scot Ferrell, radio personality and author of “Your Rulz, Your Resultz” (Image courtesy of ScotFerrell.com)

“It’s just like a family,” he says. “You can’t be one person in business and another at home. Leaders set the tone.”

“In family management I always maintain that if you’ve met the parents, you’ve met the kids, and if you’ve met the kids, you’ve met the parents,” he maintains. “The principle holds true for leaders in business as well. If the CEO or leader takes shortcuts or lacks integrity, the employees take note. And as employees exhibit leadership’s characteristics, for good and for bad, customers will notice as well.”

Hire for Character and Desire

Character and desire count more than talent as a company considers new hires, Ferrell says. “You can’t ‘train away’ flawed character,” he maintains. “But you can train a person of character to do anything fairly well.”

“I suggest taking an employee with desire over an employee with talent anytime,” Ferrell says. “Explain to them ‘Why should I?’ ‘What’s in it for me?’ and they’ll come through every time.”

“Remember the strategies of your high school coaches. Look for the employee who knows how to be a team player and who knows how to work hard.”

Customers Need to Feel at Home in Your Business

If a parking lot is dirty and disorganized, it’s an indication the business is likely disorganized and haphazard as well, Ferrell says. “If you have a dirty parking lot, it’s a sign. Your business is also a mess.”

“But if you illustrate the right value system and discipline, and if you can make me feel at home and feel right, you make it easy for me to spend my money with you,” Ferrell says. “Don’t forget that your customers have ample choices.”

For example, Ferrell notes that he and his wife are happy to seek out the Trump Hotel because Donald Trump upholds a brand that stands for excellence, he says. But in contrast he recounts the frustrating experience of walking into a well-known restaurant chain every day for two weeks to ask for iced coffee as displayed on the menu, complete with photo, only to be told it didn’t exist or to be provided with a variety of unfamiliar and undesirable results. In this case, he knows he’s discovered a company that is haphazard in training and quality and is unable to provide its customers in even a simple instance with a promised result.

How did Ferrell become so tuned in to company cultures? In part, he notes that as a life and family consultant, company employees and frequently even complete strangers have opened up about not only their lives but their company cultures to him. He’s learned plenty. (As have they.) As an interesting side note, Ferrell has coached numerous individuals (employees, families and those who’ve gravitated to him by instinct) through a scientific approach he’s developed for recovering from severe depression and disorders such as bipolar disorder, anxiety disorder and ADD/ADHD.

Interview with entrepreneurs Patricia Ferrell and Scot Ferrell, CEO Space December Forum, Las Vegas

Interview with entrepreneurs Patricia and Scot Ferrell, CEO Space December Forum, Las Vegas

As a self-described former “sex, drug and rock and roller” (in actuality he is strongly religious) Ferrell’s candor and untypical approach to new-world problems comes through strongly to his readers and fans. He’s funny, too, as viewers will note from his various appearances on video broadcast and TV. Readers can order the new book and can reach Ferrell directly at www.scotferrell.com. As a fun note, I’ve learned that as of this posting Ferrell has also completed the launch of a new and nationally syndicated radio show on all things family and business. The new show airs on USA Radio Network affiliated stations at 12:00 p.m. EDT on Monday through Friday each week.

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